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Link: Getting Your Users On-board

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Contrast: Getting Your Users On-board

Des Traynor from Contrast has written a fantastic piece about how to get people signing up to your web applications.

Most well built web apps attract early visitors dipping their toes in, and looking around. The successful web apps manage to convert them. As a designer the challenge is to find what exactly made the long standing customers get hooked initially, and find ways to bring those features or usage patterns to all customers, whether it’s five friends, one good friend, or finding a way to help the users kick ass. The harder part is doing it without encouraging meaningless activity at the expense of your applications credibility.

It’s a great read for anyone who designs or develops applications, as it will get you asking some important questions about the people who will be using an experiencing your work.

P.S. I am on Quora – will be interested to see how it plays out. I was on Instagram but have moved onto Camera+ as I am more interested in sharing my photos with family and friends via Flickr/Facebook.