Impetus HR Consulting

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About Impetus HR Consulting logo design

Impetus HR Consulting is a HR consulting firm. I was commissioned to create a logo that would sum up the personality of the company.

The logo is a simple yet effective design that conveys the ideals of the company - Impetus!, with the arcs and italic font convey forward motion and dynamic energy. The font used is Gill Sans.

Image number 3 is the runner-up logo idea - a Helvetica design.

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Impetus HR Consulting and Brightspark Consulting.

1. Logo Design
2. Logo Production

I also designed the website and created the illustrations for the site.